110 Registered Purebred
Simmental Bulls

In 2017 a number of Simmental breeders sought to establish a commercially focussed Simmental Bull Sale in close proximity to the Fitzroy basin with the objective of improving the profitability of Queensland cattle production operations.

In determining the type of bull desired by cattle producers an industry wide survey was conducted of 400 commercial cattle producers. Important feedback was obtained on many attributes (specifications) including age, frame, weight, coat type, scanning data, coat type and more. Based on this feedback the required specification from industry for Simmental bulls was communicated to participating Simmental Studs along with tight terms and conditions to produce a product desired by market.

The inaugural sale in 2021 was a great success with a 100% clearance rate and average of approximately $12,000. In the years since the sale has continued to perform well despite the highs and lows of the cattle industry. Over time some studs have exited the sale (with other studs joining) however most initial vendors remain in the sale. In 2023 Ray White decided to strike out independently of the sale and from 2024 the sale welcomed TopX Gracemere on board as selling agent.

Since the first sale in 2021 the number of Simmental bulls offered to the Queensland market in new and existing sales has increased by hundreds of bulls per annum as the breed increases in popularity as more producers seek to improve profitability by using the traditional Simmental Bull as a cross over high bos indicus content females. This isn’t unique to Australia as the Simmental/Brahman cross is commonplace in countries including South Africa, South America, parts of the United States and more.

The underlying principle of the sale has always been quality and quality improvement. Each year the sale and its vendors listen to the market and make adjustments to the sale, type of cattle presented, bull preparation and backgrounding and feeding programs.

The sale, stud vendors in the sale and TopX understand that bulls are a significant investment for your cattle breeding operation. We take the sale and our product seriously and if you haven’t been to the sale, get along (even if it’s just for a look) with viewing also available online at Stocklive.