Australian Brahman and Australian Simmental Get Massive Exposure World Wide on YouTube
By working together Rockley Brahmans and the Queensland Simmental Bull Sale achieve over 1.6 million views on YouTube in just over 12 months showing Australian Brahman Females and a Simmental Bull. These are the kind of results normally reserved for professional “YouTubers”!
- Most viewed video world-wide including Brahman animals as searched on YouTube
- Most most viewed video world-wide of Simmental found as searched on YouTube
How did it happen?
STEP ONE- START WITH A GREAT PRODUCT
The Australian Brahman- “Saved the Northern Beef Industry”
Few would dispute that the Brahman saved the North Australian Beef Industry. The vision and commitment of many hardworking Stud and Commercial Brahman breeders over many years created the quality Australian Brahman that we have come to expect today. The Australian Brahman:
The Australian Simmental X the Australian Brahman
The Australian Beef Producer needs to be pretty savvy to survive and as early as the late 1970s/early 1980s (although not widely communicated) many Brahman producers worked out that by crossing the Simmental with the Brahman not only did they get the low input and maintenance costs of the Brahman but also:
- Achieved faster growth. More weight sooner; and
- Knocked the hump off progeny meaning that calves are desired by more markets. More market demand means higher prices.
The fertility, temperament and milk production of the Simmental are all added bonuses.
Why Simmental and not another European breed for Brahman?
There are others and the Brahman hybrids but results speak for themselves. Bos Indicus, most numerous beef breed world- wide and Simmental the second most numerous. These two breeds are used independently but frequently as a cross. South Africa, South America and the United States have long known the benefits of the cross.
STEP TWO- WORK TOGETHER WITH THE RIGHT PEOPLE
The right people
The producer knows what they want- let them decide. Competition is minimal between the three types of beef breeds (Bos Indicus, European and British). By working with like-minded beef producers who know that different breeds suit different conditions and markets 1 +1 = much more than 2. People involved:
STEP THREE- THE RESULTS
a “considered and planned risk”
It was decided to make a video that wasn’t the same old product that as a sector we are used to- this came with a “considered and planned risk”. Industry consultation of the draft video prior to release showed:
Post release of the video (Facebook, YouTube, Website):
The Queensland Simmental Bull Sale is on Monday 25th July 2022 at CQLX Gracemere with 110 bulls carefully selected from over 2400 registered females sourced from every mainland state in Australia.
Find out more at: www.qldsimmentalbullsale.com.au
Thank you to the following key contributors
Thank you to Ashley Kirk and Esteban Gonzalez from Rockley Brahmans for their valuable assistance in creating the video. Rockley Brahmans has Elite Red Brahman Bulls for Sale at Brahman Week (Gracemere), the Big Country Brahman Sale (Charters Towers) and Genetics available year-round. Find out more about Rockley and the proud history of the Kirks involvement with Brahmans at: www.rockleybrahmans.com.au
Thank you to Australian Brahman Breeders everywhere and particularly those who provided feedback on the video and advice on the Queensland Simmental Bull Sale. Now is as good a time as ever to join the Australian Brahman Breeders Association and get behind this great breed. Find out more about becoming a registered Brahman Stud or Commercial member at: www.brahman.com.au
The Queensland Simmental Bull Sale
is on Monday 25th July 2022 at CQLX Gracemere with 110 bulls carefully selected from over 2400 registered females sourced from every mainland state in Australia.